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Taking back Halloween & my marketing

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Must Survive posted 10/30/2013 10:11 AM

I am close to 2 years from my d-day. After d-day I realized that STBXH was with OW on Halloween while I was at home handing out candy. Our DS(14 at time) was at a friend's house and STBXH kept saying he would pick him up but he was very late.

Anyhoo, I am not so fond of Halloween anymore. I need to take it back.

I would like your opinion. My business (self employed) I have to market myself. In my neighborhood I am well known for what I do and I have people call for my expertise. I now have my maiden name back and that is not really out there yet.

I was thinking that when the trick or treaters come to the door for their candy, I hand out $10 bottle of wine to the parents. It would have a cute comment about adults getting their "treat" and a couple of my new business cards. It serves several purposes. I take back another night and start to make new memories for that evening. If people know me I can easily mention the new name. If they don't, they probably will remember me now!

Anyway what do you all think?
What if you don't drink, would you be "put off" by this?

ajsmom posted 10/30/2013 10:25 AM

$10 a hit is A LOT unless you expect some pretty good return on that investment. Then again, I donít know how many T or Tís you expect with parents in tow.

Wine is also one of those things that you almost need to know what people enjoy Ė for example, I cannot tolerate reds due to the tannins.

Instead, maybe purchase the small single serving bottles and mix them up so you can offer red or white. Less money, and the people get what they enjoy.


Undefinabl3 posted 10/30/2013 10:43 AM

Instead, maybe purchase the small single serving bottles and mix them up so you can offer red or white. Less money, and the people get what they enjoy.

if you are set on alcohol, then i would go this route, but I would be wary about handing out alcohol, even to the parents, on Halloween.

fraeuken posted 10/31/2013 09:44 AM

I like to drink wine but I am not sure that as a parent I would like to be handed a bottle of wine at Halloween. Seems very over the top at 10$ a bottle. I think on Halloween you can make your business more memorable to the parents by doing something for the kids. Maybe do something a bit more than the candy? Some cool little toys, cool pencils etc? 10$ can go a long way for that. I would be worried too about a liability issue with handing out alcohol.

EvenKeel posted 10/31/2013 10:21 AM

I know it is late now (mere hours until T&T); but I would not be receptive to the wine either. I do not drink so I use any wine I get as gifts in cooking. So it wouldn't be a waste but I would not want to be hauling a breakable extra item around when I am already juggling coats/costumes/bags/umbrella (raining here)/etc

Is there anything that ties into your business that you could give out instead.

A $10 per adult is a pretty large budget so if you plan to do it again next year maybe order something they could use that night but would also have longivity? IDK - maybe flashlights with your marketing hoopla on them? I know it is always dusk-dark when I am walking around with my trick-r-treater so I would use a flashlight AND I can never find one in my house. They seem to disappear.

Maybe something like that which you could tie into the holiday but would not be trashed as soon as they got home?

Edited to add - I am glad you are doing something to reclaim this holiday. That is so hard to do at first. My reclaim holiday is Easter - we got married that weekend and the church was filled with wonderful smelling flowers. Every Easter when I smell those flowers, I have bittersweet moments. I don't ban Easter either - just work on new traditions and have never pointed a gun at the Easter Bunny!

[This message edited by EvenKeel at 10:25 AM, October 31st (Thursday)]

Must Survive posted 10/31/2013 10:54 AM

Thanks all. I have decided not to go anything this year. Maybe hand out candy. I spent soooo much time at court yesterday, no energy for anything.

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