I know it is late now (mere hours until T&T); but I would not be receptive to the wine either. I do not drink so I use any wine I get as gifts in cooking. So it wouldn't be a waste but I would not want to be hauling a breakable extra item around when I am already juggling coats/costumes/bags/umbrella (raining here)/etc
Is there anything that ties into your business that you could give out instead.
A $10 per adult is a pretty large budget so if you plan to do it again next year maybe order something they could use that night but would also have longivity? IDK - maybe flashlights with your marketing hoopla on them? I know it is always dusk-dark when I am walking around with my trick-r-treater so I would use a flashlight AND I can never find one in my house. They seem to disappear.
Maybe something like that which you could tie into the holiday but would not be trashed as soon as they got home?
Edited to add - I am glad you are doing something to reclaim this holiday. That is so hard to do at first. My reclaim holiday is Easter - we got married that weekend and the church was filled with wonderful smelling flowers. Every Easter when I smell those flowers, I have bittersweet moments. I don't ban Easter either - just work on new traditions and have never pointed a gun at the Easter Bunny!
[This message edited by EvenKeel at 10:25 AM, October 31st (Thursday)]