I like gigi. They have all kinds of wax and sell a nice warmer and starter kit. They also have microwave blend products if you're looking for low commitment. Surgiwax also was good, but I haven't used it in a long time, also microwaveable. Ciripil is also popular but I've never tried it. Sally Hansen was the only nightmare experience for me but some may have better luck.
However, I would REALLY recommend that if you're a total newbie to the process you book a couple professional appointments and pay close attention to what goes on. Wax can be a big mess and different people prefer different types. For instance, I think I just suggested 2 strip less hard waxes and some hate those, while they're my favorite. If you're looking to try some things before you commit to equipment definitely keep an eye out for microwave kits. Anyway, I feel compelled to admit I worked in spas for years and had a chance to play with products and get some tips from the skin dept girls before I started on myself. So, I'm biased toward at least exploring the pro end before you start snatching at sensitive areas. Good luck
i edit frequently because i have to