I've read her other book, "Why Men Marry B*tches". I do think the title is just written that way to catch your attention. Here's what she said in her intro about the B-word:
When I use the word b*tch, the woman I'm describing is not cruel or mean. Throughout this book, as well as in my first release, Why Men Marry B*tches, I use b*tch in a tongue-in-cheek way. The term is intended to be satirical, and does not take itself too seriously. I use it to describe a strong woman who has her own identity and is secure with who she is. She is plenty happy giving him "space" because she enjoys having hers. She is clear about what she will or will not accept. She'll back away at the slightest whiff of disrespect, and this makes her more exciting to a man, not less. That's the woman he dreams of marrying.
Sometimes I see here on SI encouragement for a BS who is being disrespected to get on their "b*tch boots". I think the author means it in the same way, I could be wrong though.
It definitely has the feeling of speaking to woman who have been involved with players - or people who play games in dating. That's not everyone's experience or cup of tea, but it can be helpful for the people who keep attracting that kind of person (*raising hand sheepishly*). The book is some percent about "playing the game back", and a huge percentage about respecting yourself.
if love, sacrifice and the desire to do things for your SO isn't a part of what you think is a healthy relationship for women AND MEN then you are going to have a difficult road.
Agreed. I don't think the book's message is to not be giving. I think it's more along the lines of, if you're in a relationship where someone's trying to take advantage of you or not being respectful (an unhealthy relationship), here's how to have a backbone about it and not be treated like a doormat. In a lighthearted fashion. I think it addresses a specific set of experiences with a certain audience, to be sure.