I kind of like to know what time it is when I wake up in the middle of the night (otherwise I'll "wonder" what time it is).
But, instead of raising my head off the pillow to look at the nightstand, I just look at my ceiling, as my alarm clock has a projection feature.
I take a prescription sleeping pill. Probably soon I should try to wean off of them.
OTC's are not as strong, but are good in a pinch if other options don't work out.
I like the white noise...esp. rain drops.